products uses. Question 16. This metric is useful when you want to see the number of times a dimension item was set without the hits where that value. An eVar can be visit-based and function similarly to cookies. eVar1 : sku. 4. _experience. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with. events and s. Each eVar is represented by a number. As it can be seen, there are many potential combinations of these elements. What is the character limit for tracking codes and all eVars? Answer. Props can be copied to eVars. Adobe recommends using eVars in most cases. Values passed into eVar variables follow the user. Using a namespace rather than a friendly name allows the same user identity block to specify the correct variable for multiple report suites. In this SDEC session, Adam Greco will review the basics of Merchandising eVars. I think many of us have tried sending the product position in a merchandising event. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates. The Visit container is the most commonly used container because it captures behaviors for the entire visit session once the rule is met and lets you define which visits you want to include or exclude in building and applying a. Action SequenceThanks a lot for reverting Eric. . Previous page. Specifies a unique ID that can contain only alphanumeric characters. eVar21: 00001113-1; Product 2 Category: 00001113-3 [no product] [no quantity] [no price] [no events] [no eVars] Product 3 [no category] Product ID: 1880; Quantity: 1; Price: 15. You do not need to map the products variable using processing rules since it is set directly on the image request by the SDK. However, this isn't true. We’ll call these “add to cart location” and give that its own eVar. An eVar can be visit-based and function similarly to cookies. All subsequent success events that involve this product are credited to "Canary". Binding events are "prodView" and "scAdd". . eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with. event1to100. Read real-world use cases of Experience Cloud products written by your peersHi Alxis, thank you for your answer. Adobe Analytics doesn’t have a free subscription. and use different events / merchandising evars to distinguish the "primary" viewed/interacted with item with the additional suggestions? This would be a lot better for multiple reasons: 1. Using Context Data Variables in Reporting. In the past, we have covered Attribution, Analysis. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Using Context Data Variables in Reporting. If you want to use merchandising eVars; if you want to use numeric type for evars; if you want to modify expiration at any point to anything other than hit ; might be other use cases but only these ones come to my mind right now. Merchandising eVars (in context of events) NOTE. Can you see the settings of your eVar configuration? Here is some info about Merchandising eVars: all, We use the "product syntax" variety of merchandising eVars in a few places. This variable lets you report on customer activity using your own unique identifier. . Merchandising evars are used to correctly attribute the success factor. This provides robust product string support, which you can read more about in the Adobe Analytics Compontents guide . to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those variables without breaking sproduct structure ? Normally what I do, is a use a variable, like you did (line) and populate in the values in the format the s. Great! I'm glad its working now - 608679NO, I have not enabled this optionMerchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. If we choose to use DTM to insert JS co. the merchandising eVars allows you to "stick" variables to a specific product, eg. This current value is held itself to the item even if new values are combined for the particular eVar Stay tuned! Latest Questions are Updating. Setting these eVars up to stored as text, you would be able to break down the individual values per product separate from the revenue collected as a whole. Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. )Meet our community of customer advocates. In Analytics, run the migration tool (as described in Migrate Analytics user accounts. In some limited scenarios, low-traffic values can still appear. products variable in implementation or @Jennifer_Dungan You can use merchandising evars to populate as well, whenever there is an order. {"payload":{"allShortcutsEnabled":false,"fileTree":{"docs/universal-windows/analytics":{"items":[{"name":"assets","path":"docs/universal-windows/analytics/assets. _experience. . . eVar1 : sku. To clear eVar2= Offer1 and to clear the Persisted value use when customer visit Offer 2 The s. ). The Merchandising Report is all about diving deeper into your product catalog so you can best understand its performance and make major or minor adjustments to both save and make you money. (Gets set with report-suite-based server-side forwarding) Set to the report suite IDs passed in with the hit to Analytics. Merchandising eVars. I got mixed responses from client care so not sure which is the best response or. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. Values can be concatenated for reports, and events can be set. s. We want to see till how many reviews on a products impacted conversion ratei. When it comes to Conversion Syntax Merchandising eVars, I see many clients make mistakes with allocation. Return a merchandising eVar and event. This is what happens when the click event fires. You'll note that I'm includi. The break down by an existing merchandising evar didnt workOh. Hi, I need to collect a lot of data on the confirmation page such as delivery option, delivery store, delivery state, payment option, promo code used, etc. Customize what data is collected to get the most out of Analytics data. products=";productId1,;productId2" Product ID can be your SKU. To learn more, take a look at the links below! And, special thanks to @brian_au . Identify Low-Traffic Values in Data Warehouse. Yes, but it requires a ton of logic underneath (=a good data model) to make that happen, which is probably why Merchandising eVars support only the Attribution logic from its default settings (first-click, last-click or linear). products without a. category;product identifier;quantity;price;merchandising events;merchandising eVars . This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. evars. . value FROM adobe_analytics_midvalues WHERE. However, as all data ingested via the AEP Web SDK only arrives as fragmented context data into Adobe Analytics, I can't think of a way to make sure we can iterate over a whole array of multiple products and data points. on the implementation side-of-things (and not through classifications), Merchandising eVars are the way to go. The format being: [category (optional)];[product name];[quantity (optional)];[Price (optional)],[events (optional)];[merchandising eVars (optional. Swapping the location of events and eVars is easy to do because there. For information about how to assign product profile admins, see the “Manage product profile admins. analytics. Most web analysts use scatter plots to identify improvement opportunities. - 546109Custom Events & Merchandising eVars. AA Product String Builder by Search Discovery. Product data Adobe provides you a variable to send products data and I would advise you to use it instead of using eVars/props. js a part of this JS code? I mean where, why and how do we use it? 2. SELECT productListItems [0]. 1. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. Launch ExtensionsHi, The text "When the binding event selected during configuration occurs, the persisted value of the eVar is associated with the product" from the help microsite article is accurate. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple. Props: think of them as just a data variable populated. Some standard metrics have been renamed from Adobe Analytics: Visitors =. The first option is to set two eVars – one with Merchandising and one without. Solved: Product Classification or merchandising eVar - Adobe Experience League Community - 578888 Solved: Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to - 578888 Experience League Sign In Learn CoursesTutorialsEventsInstructor-led trainingView all learning options In addition to sending data into Adobe Analytics using this eVar logic we would also make use of the rules-based SAINT classification system to split the data from eVar into contributory parts. For example, listVars or merchandising eVars that never expire. Analytics. Unlike passing context variables (which need to be mapped using processing rules), this should pass the event and Product Data (and all merchandising eVars) directly into your tracking. Customer Journey Analytics features compared with Adobe Analytics features set. Select the Available eVars checkbox to enable the drop-down list. Activating Data – Defining the Return on Analytics | Steen Rasmussen. Merchandising events The Merchandising Events setting allows you to set eVars and events on a per-product basis within the “products” string, and supports increment and currency events. All you have listed could in deed be ok a. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying. . Select an eVar from the drop-down list, then click Save. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. event1to100. You can find the values for the configurations in the s_code file provided to you by SiteCatalyst. Where is the code using s. Adobe sets the required ID prefix and it cannot be changed, either. Edition: 1st. How to Plan Your Product Finding Methods. - 236514List eVars. . As noted for custom events, multiple merchandising eVars may also be set here. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. Admin. Product String Merchandising Evars. Props can be copied to eVars. Then in my actual tracking rule, in the "Set Variables", I use the custom code area there to set the s. Step 6. 1 - The AppMeasurement. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. Evars that are set in the product string must be configured as "merchandising" enabled with "product syntax" in the Adobe Analytics report suite settings. Translate. here are some good resources to read more about: Implement a merchandising variableHowever, Conversion Syntax Merchandising eVars are a bit different in that this allocation is set at the product level when the Merchandising eVar value is “bound” to the product at the. Those can actually be added right into the product notation. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. Step 6. Phone: (416) 293-9833. But, Purchase Value is displayed as - 608679Quantity and Price will only apply when the "purchase" event is fired. One is as you said, to use Merchandising eVars. The improved platform backing SiteCatalyst 15 has made possible a number of the features we’ve discussed on this blog. If you want to use merchandising eVars. I don't think that GA's Processing Time Data Import is all that valuable when compared against Merchandising eVars in Adobe Analytics; it feels like a manually-administered way of achieving what. Now we want to implement revenue tracking. Then in your code, populate it within the s. Without merchandising evars, both Jacket and Shoe would be credited with the internal search of shoe. Exists: Several selections are available, including: Does Not Exist: Specifies that the hit attribute does not exist on the request. Step 5. Adobe recommends using eVars in most cases. In this case, Logged In, obviously. See merchandising eVars for more information. Best Practices for setting Access labelsOh, you will also probably need to make sure that the order id / transaction id is also properly set. For example, if eVar = blue and is set to never expire in Analytics, any segment in Analytics with criteria “eVar = blue” will always include this visitor. Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. Adobe SiteCatalyst, the principal component. Click one of the permission line items. 3 and eVar25=”caps” for exampleCurrently we have evars and success events set up on various paths leading to the both events listed above. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. eVars. Step 5. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). Or you can also use the classifications feature of adobe analytics and classify your products into different buckets or categories . This value is bound to the item even if additional values are added to the eVar. products=";sampleproduct"Merchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. Now we want to implement revenue tracking. 1,099 likes · 6 talking about this · 124 were here. Most of these won't be tied to individual products (for when they order multiple products) but relate more to the overall order. Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). Adam Greco reviews the basics of Merchandising eVars. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. . Page reloads. Choose the event or eVar you need to set from the dropdown. Just to add more details around my use case is - In product string all variable are occupied Category, ID, Quantity and Price, but there are few more such as product name etc which I would like add as part of. The Adobe Experience League offers a wealth of information to keep learning more and help you find answers to your questions. Views. First, we need to call Omniture Client Care and ask that Merchandising be enabled for the appropriate eVar (eVar1 in this case). The query below returns a merchandising eVar and event for the first product found in the productListItems array. In this use case you should not use multiple eVars. The real-time data reported is less than two minutes latent and auto-updates on a minute-by-minute basis. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. To learn more, see here. Whereas, in Audience Manager, that visitor could fall out of a similarly defined segment after a set period of time. For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. In a nutshell, merchandising eVars allow you to tie the value of an eVar to a specific product for a specific event. events. I got mixed responses from client care so not sure which is the best response or. (Also , "evar2" should be capitalised as "eVar2" in your example s. Shows how to remove/discard an event from a hit using Processing Rule, without implementing a change on the page. Enter the path to the appropriate data layer variable using the same syntax described above. Marketing Channel Manager; Marketing Channel Processing Rules; Marketing Channel Classifications; Marketing Channel Expiration;. I used extremely simple products notation: s. Normally what I do, is a use a variable, like you did (line) and populate in the values in the format the s. 00 [no events] Merchandising eVars. Concatenate category and page name in a prop for easier. Hi , Good Morning Working as we expected. How to Plan Your Product Finding Methods. You can do pathing on eVars, including merchandising eVars and listVars (variables that can have multiple values per event, such as products, listVars, merchandising eVars and list props). In order to provide a powerful eCommerce reporting capability,. Consists of eVars that are enabled for this report suite, and applies only when these variables are set via the Adobe code on the page. products, you must follow the defined format for Adobe analytics implementation. I have the below product string on purchase which currently works fine. Question. . We would like to show you a description here but the site won’t allow us. We don't need price or quantity at this stage, and let's just ignore category for the moment . Add the Tag. I suggest that you use - 574821Reports & Analytics is the only tool that supports rollup reports, and Adobe no longer recommends using rollups. eVars (optional): Merchandising eVars tied to the product. products="fruit;orange;1;99,fruit;pear;2;180"Hi , We are not using events in our code. I expect after the upload to break down the new evar and events by existing evars and also existing merchandising evars. A very simple example which is given even in adobe docs is - Say a regular eVar captures search term. This is supposed to be fixed but I would still recommend to use Merchandising Evars, which I find clearer and more flexible. If you use these XDM Field Paths, no additional configuration is necessary to send data to Adobe Analytics. Segmentation: If the segment criteria includes a variable with a high number of unique values, values captured under low-traffic are not included. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). View solution in original post. I will suggest you to a merchandising eVar in this scenario & pass the product name when you are setting the event. If you want other allocation than linear, for example last. We don't need price or quantity at this stage, and let's just ignore category for the moment . Last update: 2023-09-21. Props cannot. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). What is the Adobe Target Standard?Adobe Solution Docs Home. products string. Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Configure the Tag. Essentially, here is the Products String as - 608679Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. After What number of reviews on product/s does not impact conversion rate. . They key is the inclusion inside the product string and then setting the eVars as merchandising variables. eVar1, productListItems [0]. Appendix - Detailed Descriptions of Adobe Success Events Name: This is the name of the data being collected in this variable. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding. products string. Enter the path to the appropriate data layer variable using the same syntax described above. The rules are processed in the order that you specify, and when a rule is met, the system stops processing the remaining rules. eVars (optional): Merchandising eVars tied to the product. no need for fancy data stitching. If you want to associate a product with metadata like a category, color, size, etc. Well, i'm testing the workaround with an additional - 190101However, remember that Low-Traffic values can still appear using Data Warehouse in specific scenarios. 3 and eVar25=”caps” for example Currently we have evars and success events set up on various paths leading to the both events listed above. If Auto-include is available, enable it. List eVars; Merchandising eVars (in context of events) This is just the tip of the iceberg with Containers and Segments. User. It appears that only search terms which were followed / resulted in binding events are being recorded. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. Admin. Admittedly, the products variable is the most complicated one. However, the extension does not provide option to populate custom events of product string and Merchandising eVars out of box. Standard eVar allocation setting Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Evars are inextricably linked to ‘Success Events’ in Adobe. in fact, Processing Rules cannot see or update the Products List at this time (which is why you need to send it directly, and also why any paired events for. Cannot be set on Merchandising eVars I2 Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. AimeeB: I attended a DMP session (DMP 201: Level 2 Inspiration Session. Sample code: val changePlanDataMapTest = mutableMapOf - 608679Adam Greco reviews the basics of Merchandising eVars. Choose the event or eVar you need to set from the dropdown. Hi , Good Morning I followed the steps that you mentioned above, Configured eVar5 with Product syntax. com Contact number : +44 7404 275742Esvars, Henderson. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. analytics. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with "Product Notation" The intent behind Conversion Variable Syntax Merchandising custom conversion variables (eVars) is when the value of the product is not known at the time you need to establish the merchandising custom conversion variable (eVar), but that is not the case at outlined above (purchase, product view, and cart add all should involve specific product. The AA Product String Extension takes care of all of the formatting. The products is set directly on the image request, and the other variables are set as context data. To learn more, take a look at the links below! And, special thanks to @brian_au . Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Exists: Several selections are available, including: Does Not Exist: Specifies that the hit attribute does not exist on the request. Dozens of conditional statements can fit inside a single processing rule, allowing your organization the ability to populate all eVars in a report suite without running into the processing rule limit of 150 rules. As noted for custom events, multiple merchandising eVars may also be set here. Multiple blog posts by Adam Greco describe the process and logic behind the use of merchandising. like I said above, I leave the default "all". To design your PFM solution, start by thinking of the different ways a client can add an item to their cart. Firstly, your code for traversing adobeDataLayer looks cumbersome and possibly incorrect (from an ACDL perspective). The following are the most typical uses for Merchandising eVars that we observe among. Not already a member? Join now to receive details of all out upcoming webinars. We’ll call these “add to cart location” and give that its own eVar. . The dashboard includes Adobe Analytics high-frequency metrics and site analytics to visually report traffic and page view trending of dynamic news and retail web sites. Adobe Launch. Bots typically don’t add products to a shopping cart or check out. Suppose you search for shoes and add a Reebok shoe to the cart, and then you also search for jacket and add a Reebok jacket to the cart. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). Product Finding Method is a typical Merchandising variable, and I would expect that to be the approach for the implementation. An eVar can be visit-based and function similarly to cookies. They're designed for exactly this purpose: to associate a specific value with a specific product. Delimit multiple merchandising eVars with a pipe (|). I once had a super. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. product variable: s. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. It is set up as a Merchandising Evar. When you set s. Custom Events & Merchandising eVars. Now that your developers implemented an EDDL and you used an extension to build the Product String, we recommend you look more into Merchandising eVars. I've read the Adobe documentation, but the example show is for just once basked item. Merchandising evars: allows users to get detailed reporting on merchandising attributes, such as popularity of products by size, color, brand and other attributes. - 190101Create Marketing Channel processing rules. It is a multi-value variable, meaning you can send multiple products in the same hit and Adobe parses the value into separate dimension items. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. What's the character limit for image requests. We use merchandising evars when we want to allocate credits at product level. In some limited scenarios, low-traffic values can still appear. You should see an AA beacon sent with the following s. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. Allocation: 'First'. Replies. However, Adobe has improved eVars to an extent that they now fulfill almost all. Eva's Collections is a boutique/clothing store. The Adobe Experience League offers a wealth of information to keep learning more and help you find answers to your questions. Product String Merchandising Evars. _experience. I am unsure why you need to pass two eVar21 values in one product call?Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. The products variable tracks products and properties tied to them. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. event1to100. Its primary purpose is to segment conversion success metrics in custom marketing reports. . Setting these eVars up to stored as text, you would be able to break down the individual values per product separate from the revenue collected as a whole. Translate. products string. Quick links. here are some good resources to read more about: Implement a merchandising variable However, Conversion Syntax Merchandising eVars are a bit different in that this allocation is set at the product level when the Merchandising eVar value is “bound” to the product at the. Incrementor Event support: also known as numeric or currency support. For example, if you have an array variable named product_discount that you want associated with each product in the product string, a merchandising eVar mapping will create the s. Then search for item B, go to product B page ($100). The merchandising eVars are quite complex to set because you have different way to implement them. For example, in a referring domain, if the user types a URL or clicks a. Customize what data is collected to get the most out of Analytics data. One would expect the eVar to save with all selected defaults, so this is one redundant step you have to take in order to avoid editing the eVar again. Binding events are "prodView" and "scAdd". . When creating multiple report suites, ensure that the naming convention you use guarantees unique report suite IDs. In the Enabled column,. Hi. Its primary purpose is to segment conversion success metrics in custom marketing reports. On. Quick links. Select the Available eVars checkbox to enable the drop-down list. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. js or AppMeasurement. 6. Here is an example of the products variable with Merchandising eVars and product-specific events. . No KPIs in visit. eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. eVar2 : category. Not already a member? Join now to receive details of all out upcoming webinars and content. Views. I'm uploading date, transactionID, 1 new evar, 3 new events. If you want other allocation than linear, for example last. Events. eVar3 : subcategory. Set up eVars in report suite settings. products="fruit;orange;1;99,fruit;pear;2;180" Say I have 3 merchand. My Code Syntax: cdata. the merchandising eVars allows you to "stick" variables to a specific product, eg. . analytics. Sorted by: 0. you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on the same call (Analytics track event). If your organization has hundreds of context data variables that each need their own eVar, you can use conditional statements. Locate the eVars section. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). Select a report suite. Answer. For example, users will be able to easily measure the value associated with gift certificate. event1. What is the purpose of s_code. Test on your website. Populate campaign with a query string parameter. Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. I was simply using pseudo eVars as placeholders. The other option is to set what I call a “fake” product. If you ran the automatic setup, a set of channel and rules were automatically defined for you. Product String Merchandising Evars - For each product syntax merchandising eVar, we must select the eVar number and the path within the product collection to its value. Instead, consider using a global report suite with multi-suite tagging or virtual report suites. clearVars('eVar2') Function Note: clea. This help page describes how merchandising eVars work as a dimension. Create Marketing Channel processing rules, which determine if a visitor hit meets the criteria assigned to a channel. We need to - 608679Marketing Channel processing rules determine if a visitor hit meets the criteria assigned to a channel by processing every hit a visitor makes on your site.